We all know the UK is now a melting pot of so many nationalities. For us to be better investors or landlords we need the ability to communicate with our clients. These languages can be Polish to Hindi. You name it!
Wanted to share 5 Strategies to Cater to Non English Speaking Tenants or Vendors for UK Property Investments
Why
- Access to more leads
- Access to more sellers, buyers,tenants and bird-dogs
- Trust-building through a shared language and rapport
1. Utilize the help of the vendor’s friends, family, or neighbors.
Some vendors may have bilingual neighbors, family members, or friends that are in the local area at the moment you call to inquire about the home for sale or at the time the seller/buyer calls you. This bilingual friend or family member can be a fortuitous find to help translate between the sellers/buyers and yourself. To continue forward, this family member or friend should be available at the time of your first appointment and walk-through.
2. Outsource a translator by the hour/minute.
This method can be wise to use proactively. If you are not marketing to Non English-speaking sellers, you are missing out on a demographic many investors simply cannot reach.
- Hire a bilingual answering service and provide them with all the questions to ask both buyers and sellers or tenants who call.
- Begin advertising with your bilingual marketing. Direct anyone interested to call your bilingual answering service. The answering service will likely email you daily with a report of the calls and answers/questions generated.
- Hire a translator or work with the local bilingual friend.
- With your translator, call the Non English-speaking sellers or buyers. Set an appointment if appropriate. The translator must be available for appointments to see the home, follow-up appointments, and additional phone calls with the seller or buyers if needed.
- If utilizing the help of a title company or closing attorney, there will almost always be a translator available. Use the help of this translator to close the rest of the deal.
3. JV with a Bilingual investor, real estate agent, or friend.
Do you already know a bilingual investor, real estate agent, or friend? Or do you go to real estate investor club meetings where you may befriend a bilingual investor or agent?
On a personal level we use a building company that virtually everyone is Polish. The owners are bilingual and this has opened up many doors for us. I suggest being open and growing your UK property business…
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